August 15, 1939 the Wizard of Oz premiered at Grauman’s
Theater in Hollywood California. The film cost a little over $2 million to
create pumping money into the local economy by employing extra craftsmen and
actors to create the full color world of Oz. In its initial release the film
made $3 million but became a classic with its re-release in 1949 and continued
product branding.
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